The 21st century, the gap between men and women are still exist. These gaps is not surprising online for me because it often happens around us. We will often see some form of harassment online and it has become the norm. These things tend to happen reason may they just simply bored or dissatisfied with some article or even a video.

Start from long time ago, there are a statement about favor boys over girls. The misconception is still dominating in many people’s minds. “Misogyny was strict hatred of women and it probably does need a second definition to cover entrenched prejudices of women, as opposed to an out and out fundamental horror at women” (Macquarie Dictionary, 2013). However, when will this misconception stop? Why are there a gap between men and women? Because of these gaps, women may get unequal treatment on the employment opportunities.

There has a campaign on twitter #mencallmethings (Evans, 2011). The twitter hashtag #mencallmethings is started to help raise awareness of women’s rights on the Internet. This will allow more people to know about women get harassment online. I feel that this action is effective, if anyone want to see and understand it. However, there are many people will get someone else to make fun or bully someone due to the anonymity of the internet. Therefore, they do not feel have any responsibility on what they spread on the internet.

Other than that, people also use Twitter to harass celebrities while being keyboard warriors.

While the Internet has given us the convenience and freedom. We have also been encouraged to freedom of speech and express ourselves, but we also cannot abuse convenient of network to bully others because these simple bullying may bring a lifetime of shadows for that person. Everyone should be responsible for their actions on the Internet and should consider how it will affect for others. As a women, I believe that one day there will be gender equality.



Dreher, T 2014, BMC112 Identity and difference online, 2014 lecture notes 13 May, University of Wollongong, Autumn semester, 2014

Evans, Karalee (2011) Men call me things: it’s not as romantic as it sounds, The Drum. Accessed 17/5/2014,



In the past few weeks, I have seen the change from copyright, the difference between generative and closed platforms, monologic media and dialogic media, and now I want to discuss about citizen journalism to collective intelligence. But, ‘Produsage’ is a word that is not often heard of. The word ‘Produsage’ is a portmanteau of the words “production” and “usage”, which means the participant is led in the content creation that takes place in the online environments.

According to Bruns, producers work together to create content rather than working as individuals are the characteristic of ‘Produsage’(Bruns, 2007). The content creation is done by a number of different users rather than a single author. When it comes to Instagram, users are allowed to use the different filters provided by Instagram or a different editing app to help enhance the photo. Users are also allowed using different video editing softwares to combine those video clip capture by different camera even capture by different users. The convergent of media platform allowed the content created by normal cameras that doesn’t necessary be the phone camera shift to the editing platform and be posted on Instagram after the editing process has been done.

When the produsage’s platform has been formed, the content that create by open participation is often unfinished and content development process would be continuous (Bruns, 2007) . Since it was a virtually platform for all users to contribute to an existing content, there would be a motivation to pull up the further content improve. Instagram supports multiple platform usage, for example, you can share the contents posted on Instagram on Facebook, Twitter, Tumblr and Flickr.



Bruns, Axel (2007) Produsage: Towards a Broader Framework for User-Led Content Creation. In Proceedings Creativity & Cognition 6, Washington, DC.


“Transmedia storytelling is a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Jenkins 2007). This was the definitions of Transmedia proposed by Henry Jenkins.

Basically, transmedia means that one story can be scattered over many channels such as one part of the story being told through blog, video, online and more. An example would be the famous HBO original series Game of Thrones, an adaptation from the book series A Song of Fire and Ice written by American novelist and screen writer George R.R. Martin. Moreover, there has been merchandises produced and sold all over the world. Even the opening sound track of the drama has been used frequently.

In transmedia storytelling, Instagram plays a role where the hashtag function brings together all the photos with the hashtag on the same content. For example, if someone hashtags ‘#iphone6splus’ on the photo caption, everyone would be able to search other users’ ‘#iPhone6splus’ and other related content to the hashtag.

Another way Instagram has produced its of storytelling is that individuals upload their own videos and tell their stories. According to Melissa Locker, she stated that an account on Instagram has utilised the platform by creating 15 seconds short episode films that stories a wrongfully accused man trying to run away to clear his name. It has been labeled ‘social cinema’.

Transmedia regarded as a relatively new concept and it brings a lot of advantages for scatter one story over many channels. I think it is truly interactive and participatory us. Simultaneously, producers can make a profit because of the transmedia affect the franchise goods.



Jenkins, H. (2007), ‘Transmedia Storytelling 101′, Confessions of an Aca-Fan, March 22. Accessed 27/4/2014


Hey DJ! Drop the beat!

Remember how we used to rip our beloved boyband CDs into our computers so we could create our own playlist and blast it through the speakers? Yes, those were the days, but not anymore! It has been a long while since I enjoyed listening to good pop songs and what better way to listen to it when you can have a few of your favourites mashed up into one song? Well, Sam Tsui is my favourite mash up cover singer of all times. Check his songs out!

It’s good right?

In this new digital age where modern technology makes the world go round, we have entered a culture of remixes and mash-ups. Theses technological resources support this new culture, allowing prosumers to put together their ideas and creations and develop specific platforms to publicize and share their content. These collaborative efforts changes part of the big participatory culture in creating and sharing their own content like never before. As Lawrence Lessig reveals “remix utilizes the (multimedia) language through which the current generations communicate” (2008).

A definition of remix culture is the global activity consisting of the creative and efficient exchange of information made possible by digital technologies that is supported by the practice of cut/copy and paste (Brewster & Broughton, 2000). Although most people feel mash up is mixed the music together, but remix is not only in music. As long as the existing material through combined or edited become a new product is called remix and now the most common is to mix up the music. Simultaneously, collaborative mashup as a produasge which allow audiences to become more active and visible in creating and sharing their own content than ever before (Bruns, 2010).

As the technology continues to progress, more and more music producers are using some mashup software to make the various types of music rearrange and mixed together then publish it through movies and music programs. The remix culture shows that technology convergence brings convenience for people in any respect and music remix is one of them. Mashups have been increasingly popular in the world throughout the years. No matter what type of genre, it also can be used to make mashup. That’s sort of where EDM came from right?

Brewster B, Broughton F, 2000, Last Night a DJ save my Life”, New York: Grover Press, 178-79. Accessed 16/4/2016,

Bruns, A 2010, ‘Distributed Creativity: Filesharing and Produsage’, Sonvilla-Wiess, S, Mashup Culture, Springer, Wein, pp. 24-37. Accessed 16/4/2016,

What are animals to you?

Humans and animals both alike have many similarities, we all have friends and foes, feelings and a life. Animals know their way of life where they hunt for survival and protect themselves from danger. This shows that they have the capability to think and have their own emotions like us.

On an average day, I pretty much enjoy scrolling through Facebook and searching for cute animal videos to look at. It is a common sight to see everyone sharing the videos and getting thousands of views in a short period of time. But little do we know that animals are often misrepresented in the media.

Recently, I stumbled upon the Blackfish documentary, where the story is based on a killer whale, Tilikum, who has been held captive for over 20 years. The documentary shows how Tilikum had been separated from his family when he was still young and was placed in SeaWorld to perform. The documentary also shows how the whale has killed 3 people including his personal trainer as a result of frustration while being kept in a small tank where he is limited to movement.

In other words, this documentary can be seen how an endangered species has been captured to be a performing animal and do routined tricks instead of being at it’s own nature.

Other than the Blackfish documentary, the least exposed to media of misrepresented animals are the circus animals. Circus animals consist of monkeys, bears, elephants, tigers, lions and many more, but non of them are just born to be circus animals, they have been trained daily by animal trainers and most of the animals have traumatic experiences. In the video below, shows how a circus lion act was performing and suddenly a lion was attacking it’s trainer.

It does show similarities towards the Blackfish documentary where lions are not meant to be performing animals. How do you train a lion to do tricks that aren’t of their nature? I could only think of torturing them and letting the lions know that the trainer is the leader of the pack, if you don’t do as I say, no food for the day.

We as humans have the privilege to voice out our opinions but what about the animals? Has anyone asked if these animals chose this paths of their lives? Taken away from their own natural habitat makes them hard to adapt to new environments. Why don’t we help the animals and just leave them to their own natural habitats and preserve them?

Technology convergence

Technology has changed dramatically over the past 20 years. It was developed from a monologic media to a dialogic media. Richard Senett said, “You’ve got to be silent to be spoken to. Passivity is the logic of this technology.” It is the logic behind monologic media. Monologic media means where the communication is only has one way that it is dependent on a single entity to provide information to the public such as radio, newspaper and more. On the contrary, dialogic media means content flows from many ways that it has become a conversation for all to join such as internet.

New media technologies have lowered production and distribution costs, expanded the range of available delivery channels and enabled consumers to archive, annotate, appropriate and recirculate media content in powerful new ways”( Jenkins,2004)

Today, technologies around us are constantly changing into a new model. Flow of content between media platform are happen. Media content are being open to each others.Based on Jenkins (2004) stated, new media technologies have lowered production and distribution costs, which mean we can use lower cost to produce media content. Nowadays, everyone’s hand is holding at least one smart gadget with all-in-one function such as social app, photo and video capture, etc. That means gadget in our life are being cheaper compared to the past, holding a phone, a camera and a computer does not consider an economic burden for people right now. Therefore, the media content has changed from a closed era to an open one. We cannot simply sharing information with others in the past and also we don’t have the way to share information with others, but now sharing information with one another is one of the common lifestyle especially when there’s the convenience of social media. People are sharing what they like, what they doing and what they seen in the simple way.

Even on Instagram, we are constantly sharing whatever photos we have for others to see and to gain likes and comments. Instagram started off with just a simple app for individuals to post a picture in a square frame and having the like and comment functions. Now, to keep up with the changes of social media, Instagram also upgraded themselves to include more filters and editing tools, having the individuals to be able to post videos instead of just pictures and have sub creative apps. With just a few clicks, we are all able to produce a great quality picture or video that suits our needs and shows our own personality.

Screen Shot 2016-06-30 at 7.46.31 PM

Instagram’s online layout


Jenkins, Henry (2004), The cultural logic of media convergence, International Journal of Cultural Studies, Volume 7(1): 33–43. 

Poverty Porn

What is poverty porn? It is defined as development porn or even famine porn, is any type of media, be it written, photographed or filmed, which exploits the poor’s condition in order to generate the necessary sympathy for selling newspapers or increasing charitable donations or support for a given cause. Poverty porn is typically associated with black, poverty-stricken Africans, but can be found elsewhere. The subjects are overwhelming children, with the material usually characterized by images or descriptions of suffering, malnourished or otherwise helpless persons. The stereotype of poverty porn is the African child with a swollen belly, staring blankly into the camera, waiting for salvation.

Poverty Porn in a nutshell.

Recently before this topic came up, a viral video “Jack Black Brought to tears after meeting a homeless boy” was uploaded on social medias and it gained my attention to watch the 5 minute long video. The video was about the celebrity, Jack Black visiting Uganda to tell donors where their money is donated to in charities. In the video he spent a day with a local boy, Felix, to see what he goes through on a daily basis. Felix tells Jack about his life story and slowly got emotional towards Felix.

Before learning about poverty porn, I too thought all these videos from charities and celebrities were as touching as possible and did really send a message to the audiences that they needed help. But these videos can be categorized as gimmicks to get sympathy from the audiences and to donate to their cause. Audience tend to be more sympathetic towards the pain of children and this elicits a higher emotional response, hence generating an ample amount of profit for the foundation and others who are responsible for it. (Roenigk 2014)

Does all these videos help to end the homeless children’s suffering? In a famine situation like these, some might bring out that it is the fastest way to reach out to the audience but we must also include humanitarianism in all aspects in helping to solve poverty. To me, its fine to raise awareness of poverty through social media and get funds from around the world to help aid the problem but the responsible parties should also be responsible for their work and make a follow up on the help they received and the progression of the work.

Roenigk, E 2014, 5 Reasons poverty porn empowers the wrong person, One, accessed 11/4/2016 <